On March 31, 2010, the equity holders of NAC Marketing Company, LLC (which does business under the name New Vitality) ("NAC"), a leading direct-to-consumer marketer of premium nutritional supplements and personal care products, entered into a recapitalization transaction with a group of investors led by Baird Capital Partners, the US-based buyout fund of Baird Private Equity. Kramer Levin represented the equity holders of NAC in the transaction.

The Kramer Levin team consisted of Corporate partners Eric M. Lerner and Ernest S. Wechsler, and associates Adam S. Karasik, Alex S. Kaufman and Jennifer A. Wilen. Also assisting were Corporate associates Seth R. Merl and Joshua R. Little, Tax associate Blake A. Rigel, Intellectual Property counsel Kevin M. Moss, Real Estate partner James P. Godman and associates Tzvi Rokeach and Soyong Lee, and Employee Benefits and Executive Compensation special counsel Avram J. Cahn.