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Kramer Levin Represents NPD Group in Sale of Pubnet, PubEasy to MVB Marketing

July 6, 2017

Kramer Levin represented NPD Group in the sale of PubNet and PubEasy to MVB Marketing, a subsidiary of Börsenverein, the German Publisher and Bookseller Association. NPD had acquired PubNet and PubEasy earlier in 2017 as part of its acquisition of Nielsen BookScan. Pubnet and PubEasy are electronic data interchange/electronic commerce services used to streamline the book ordering process and facilitate business between booksellers, publishers, distributors and wholesalers. MVB Marketing is a leading service provider for the German book trade. The deal closed July 1. The Kramer Levin team representing NPD was led by Corporate counsel Richard H. Gilden and included associate Caroline A. Levin.

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