Funds Talk: May 2016
How (Not) to Use Celebrity Images to Promote Your Brand on Social Media
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Legal 500 U.S. 2010 ranked Kramer Levin's Advertising practice in the top tier for media, technology and telecoms: marketing and advertising. The firm's successful track record in Lanham Act false advertising cases was noted, including a landmark victory for client PBM Products in which a jury found Mead Johnson liable for falsely claiming that store brand infant formula manufactured by PBM Products was nutritionally inferior to Mead Johnson’s products, and awarded PBM $13.5 million in damages. Also noted were the firm's successful defenses of Procter & Gamble’s Tampax Pearl tampon advertising against advertising challenges by Playtex Products, and Neutrogena sunscreen advertising against false advertising claims by Schering-Plough, maker of Coppertone sun care products. Partners Harold P. Weinberger, Jonathan M. Wagner, Norman C. Simon, Jennifer L. Rochon and Kerri Ann Law were all highly recommended.