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Kramer Levin's Advertising Practice Ranked in Top Tier by Legal 500 U.S. 2011

June 2, 2011 Legal 500 U.S. 2011

Legal 500 U.S. 2011 ranked Kramer Levin's Advertising practice in the top tier for media, technology and telecoms: marketing and advertising. Attorneys in the group were noted as providing "pragmatic advice, coupled with deep knowledge of advertising law." Partner Harold P. Weinberger was cited as being "an 'extremely intelligent and responsive’ litigator, [and] is respected for upholding the ‘highest ethical standards’ and ‘quickly penetrating technical detail’." The firm's successful track record in Lanham Act false advertising cases was noted, including the landmark victory for client PBM Products in which a jury found Mead Johnson liable for falsely claiming that store brand infant formula manufactured by PBM Products was nutritionally inferior to Mead Johnson’s products, and awarded PBM $13.5 million in damages. Also noted were the firm's successful defenses of Procter & Gamble’s Tampax Pearl tampon advertising against advertising challenges by Playtex Products, and Neutrogena sunscreen advertising against false advertising claims by Schering-Plough, maker of Coppertone sun care products, and the false advertising victory for Bracco Diagnostics against GE Healthcare. Partners Harold P. Weinberger, Kerri Ann Law, Donald L. Rhoads, Jennifer L. Rochon and Norman C. Simon, and were all highly recommended.

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