• Jennifer Manton leads Kramer Levin’s marketing and business development initiatives. She works closely with the firm’s executive leadership, management team, and practice groups to develop and implement strategy to advance the firm’s business objectives, including efforts to expand and improve relationships with existing clients and to engage new clients. Jennifer also directs all aspects of the firm’s branding, marketing and communications strategy, including media relations, advertising, digital marketing and social media, as well as internal communications.

    Jennifer has nearly 30 years of legal marketing experience which includes, developing and executing numerous marketing, business development and client service initiatives at Am Law 100 and 200 firms. Jennifer began her career — and developed her passion for professional services marketing and business development — working with accounting firms in her hometown of Pittsburgh.

    In 2017, the Legal Marketing Association (LMA) inducted Jennifer into the Hall of Fame, which recognizes individuals who have made extraordinary contributions to the LMA and the legal marketing industry and who exemplify the highest levels of experience and leadership in legal marketing.  Most recently, Jennifer received the Susan J. Benjamin Distinguished Member Award from the Northeast Region of the LMA. Jennifer served as international president of LMA in 2009.

    Credentials

    Education

    • B.S., Journalism, Specializing in Public Relations, West Virginia University, 1991

    Professional Affiliations

    • Member, Legal Marketing Association Hall of Fame (2017 Inductee)
    • Member, West Virginia University College of Media Visiting Committee (2012 – 2016; 2022 – 2025)
    • Fellow, The College of Law Practice Management (2011 Inductee)
    • President, Legal Marketing Association (2009)
    • Co-chair, Legal Marketing Association 2007 Annual Conference and Exposition
    • President, Legal Marketing Association – New York Chapter (2003)
    • Founder and President, Legal Marketing Association – Pittsburgh Chapter (1997 – 1999)

  • Perspectives

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    • Speaking Engagement
      March 08, 2024
      Building the Right Structure and Team to Support Your Firm
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    • Speaking Engagement
      April 21, 2022
      Legal Marketing Association’s New York: 10th Annual CMO Forum
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    • Media Mentions
      Nov. 29, 2021
      LAC Group’s Foresights & Friends Podcast: Legal CMO Trailblazer – Marketing’s Influences Inside Law Firms
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    • Speaking Engagement
      Nov. 08, 2021
      Legal Marketing Association Northeast’s 1st Annual Legal Marketing Bootcamp
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    • Media Mentions
      May 12, 2021
      Remote Report: Pants Not Optional - Why Organizations May Need to Adopt Remote Dress Codes
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    • Media Mentions
      Jan. 05, 2021
      Creating a Cultural Commitment to Drive D&I Programs Forward
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    • Speaking Engagement
      Oct. 22, 2020
      Legal Marketing Association’s Annual Conference
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    • Speaking Engagement
      Sept. 16, 2020
      Legal Marketing Association: Influencing Decision Makers - How to Guide Lawyer-Leaders to Drive Innovation and Take Action
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    • Speaking Engagement
      Nov. 15, 2019
      Legal Marking Association’s Northeast Regional Conference
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    • Media Mentions
      Nov. 13, 2019
      Firms Are (Slowly) Friending Social Media Professionals
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    • Speaking Engagement
      June 13, 2019
      Legal Marketing Association's Future Cast: Hear What the Trends of Today Will Mean for the Business of Law and the Profession of Marketing Tomorrow
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    • Articles
      Nov. 27, 2018
      Investing in Marketing Professionals Can Deliver Valuable Return for Firms
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    • Speaking Engagement
      Sept. 11, 2018
      Legal Marketing Association's The Next Big Thing in Legal Marketing: Choosing the Right Strategy for Your Firm and Practice Groups
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    • Articles
      Jan. 31, 2018
      Evolving Roles in the Law Firm C-Suites
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    • Speaking Engagement
      Jan. 31, 2018
      Legalweek New York 2018: Succession Planning and Generational Divides - How Marketing Plays a Role
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    • Media Mentions
      Dec. 28, 2017
      Forbes: Brand Versus Brand Strategy - How to Refresh Your External Brand
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    • Media Mentions
      Nov. 20, 2017
      Interview: Q&A - Behind the Scenes of a Big Law Rebrand
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    • Speaking Engagement
      Nov. 02, 2017
      Legal Marketing Association's Northeast Regional Conference: Brand-Driven Initiatives - The Key to Powerful Change Conference
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    • Speaking Engagement
      March 09, 2017
      Legal Marketing Association’s How to Develop and Progress in Your Legal Marketing Career Summit
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    • Speaking Engagement
      Sept. 29, 2016
      Ark Group’s 10th Annual Competitive Intelligence in the Modern Law Firm Conference
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    • Speaking Engagement
      April 17, 2016
      New York City Recruitment Association’s Business Side of BigLaw: Getting Behind the Numbers
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    • Speaking Engagement
      April 10, 2016
      Legal Marketing Association’s Trends From the Trenches: Effective Strategies to Build a Roadmap for Your Legal Marketing Career
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    • Speaking Engagement
      Nov. 12, 2015
      Ark Group’s Client Growth Strategies for Legal Services: Showcasing a Client-Centric Approach to Winning and Retaining Business Conference
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    • Speaking Engagement
      Oct. 29, 2015
      Ark Group’s The Need for Radical Changes in Legal Marketing Webinar
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    • Speaking Engagement
      June 25, 2015
      Momentum’s Go Pro 20/20: The Future of Professional Services Strategy Conference
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    • Articles
      June 30, 2014
      Building Strong Bonds: Client Retention, Growth and Loyalty in a Connected World
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    • Speaking Engagement
      April 25, 2013
      Information Management Evolution Conference: Positioning With Your Executive Team
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    • Speaking Engagement
      March 21, 2013
      Legal Marketing Association’s Create Content That Matters: Creating Influential Content to Market Your Brand and Develop Business Conference
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    • Articles
      July 31, 2012
      The Sustainable CMO
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    • Speaking Engagement
      June 06, 2012
      Second Annual CFO/CIO/COO Forum
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  • Recognition

    2023
    Legal Marketing Association Northeast Region

    Northeast Region LMA Susan Benjamin Distinguished Member Award

    2017
    Legal Marketing Association
    Hall of Fame