As part of its routine monitoring program, NAD challenged an Instagram post by Provezza Health, LLC, which advertised its Provezza Elderberry Syrup. NAD inquired whether the statements “Potent Immune Support During A Severe Season” and “Provezza is highly concentrated to deliver antioxidant action for immune defense,” conveyed the implied claim that the product protects users against COVID-19. While Provezza did not believe its post made the COVID-19-related implied claim, it agreed to discontinue the post and committed to refraining from making express or implied COVID-19 treatment claims in the future.

Related Practices