Propel Equity Partners, a private equity firm focused on investing and creating value in leading consumer brands, has acquired ALEX®, a leading maker of children’s creative products.  ALEX joins the POOF®-Slinky® family of brands, which includes Slinky®, POOF®, Ideal®, Scientific Explorer® and Fundex Games® on the Propel Equity Partners roster of leading toy brands.  Propel Equity Partners was represented by Kramer Levin Naftalis & Frankel LLP, which advised on transaction structuring, financing, and equity and tax related matters. The Kramer Levin team was led by Corporate partner Steven M. Goldman and included Corporate partners Bonnie D. Podolsky and James J. Moriarty; Corporate associates Michael J Andrescavage, Sarah E. Kaehler and Jodi Rosensaft; Tax partners Howard J. Rothman, Pamela M. Capps and Barry Herzog; and Banking and Finance partner Dave Fisher and associate Dan Michaelson.
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